Meet our brand ambassador Stella Knut€ Knutagård

Stella Knutagård, known as Knut€, is an artist and rapper who turns feelings, contradictions and overlooked moments into music. Drawn to what feels human, crooked and beautiful, she creates from intuition and emotional detail. To us, Stella's doing represents a word-and-sound nerd at heart; an artist, creator and enthusiast who loves exploring how language, rhythm and noise can turn into music. 

Could you introduce yourself - not as a bio, but as a person who makes things?

My name is Stella Knutagård and I work as an artist/rapper under the name Knut€. For me, everything starts with a feeling. I like collecting moments and contradictions, and then turning them into something musical. Music is my way of coping with myself and the world around me. I am drawn to things that feel human, crooked and beautiful all at once, and I believe the best ideas are often hidden in the things we otherwise fail to notice.

What makes you Happy, in work or in life?

I feel happy when something feels genuine. When a song finds its way home, when an idea suddenly comes to life, or when someone tells me they recognize themselves in something I have created. I enjoy encounters between people with creative souls, and being curious about new genres. I feel happy working together with a strong team that cares about one another, where everyone is passionate about creating.

Where do you usually look for inspiration before an idea starts taking shape?

I probably do not actively look for inspiration; I try to stay open to it instead. It can appear in a sentence I hear on the bus, in nature, in a film, in a relationship, or in a feeling that does not quite want to leave. Many of my ideas begin with something very small that then grows into a song or a larger project.

How do you find your way into flow and what tends to pull you out of it?

When I find flow, it is often after something interesting has happened in life. Something beyond the everyday has occurred, and I have become inspired. Then I end up in such a damn flow that there is only acceleration, without a single thought of slowing down. But those moments do not happen often, so it is important to make the most of them. Noise, too little sleep, or having too many things going on at once can easily destroy my flow and make me feel stressed and unmotivated in my creative work instead.

Instagram: @Knuteuro___

Music: Knut€