Oskar Pernefeldt, Creative Director at Oatly, revealing his most guilty pleasures.
We met Oskar in the elevator, where he usually takes his selfies. Oskar is Creative Director at Oatly’s Department of Mind Control, where he helps shape the brand’s unmistakable voice and visual identity. Outside of Oatly, he’s also the creator of The International Flag of Planet Earth. We talked guilty pleasures, bad movies, good design, and the underrated art of doing absolutely nothing. Why do you use earplugs? Despite being a sucker for guilty pleasures like Eurovision and boybands, I’ve come to realize that a bit of quiet might actually be my favorite soundtrack — whether I’m trying to think creatively...






